Measuring which initiatives are giving you a higher Return On Investment is a must-do when marketing your healthcare practice. Whether it is for online advertising campaigns or print advertisements. Points Medical will utilize its Patient Conversion Tracking Analyzer to track the effectiveness of all the marketing campaigns and to see which marketing efforts are working the best.

Benefits to the Patient Conversation Tracking:

• Learn which initiatives you should increase your marketing dollars in whether it is through online advertising or print material.
• Measure your Return on Investment to better plan your marketing budget

Here’s how it works…

Online Campaigns:

For online advertising campaigns, our system know when someone has come to your website through an online ad or through a different medium. If the person has gone through one of our ads, the system automatically swaps out the original telephone number to one of our unique phone numbers that is dedicated to your practice and that specific marketing initiative. The call is seamlessly transferred to your practice phone without any interruptions. This gives us the ability to track your calls and see where people are learning about your practice. We can even record the calls for quality purposes. All results are recorded in your practices Growth Portal to review at your convenience.

Advertising/Marketing Campaigns:

The same concept is applied to all other print marketing or advertising campaign by adding a unique phone number. From measuring the effectiveness of your brochure that is handed out to local stores and physicians, to taking an ad out in the local paper, we can help analyze all of your initiatives to better benefit your practice.

For more information about our Patient Conversion Tracking Analyzer, please, click here.