Once you have a website, Points Medical will make sure it is found by potential patients. This is a rather complex science if it should produce the expected results. Creating online advertising campaigns, or Pay Per Click (PPC) will significantly increase traffic to your website, which means more patients in your waiting room.

Highlights to Online Advertising:

• Your ads only show up if someone is searching one of your specified keywords
• We will measure and refine your ads weekly to see to see what types of ads create the most traffic
• We can define the geographic area that your campaigns will appear
• We send searchers exactly to the webpage of what they were looking for
• You decide how much you are willing to pay per month
• You only pay if someone clicks!
• Points Medical will record all of your Online Advertising statistics in your Points Medical Growth Portal
• Points Medical also shows you how many clicks were converted into actual calls (see
 Patient Conversion Tracking and Patient Conversion Tracking Analyzer)

Here’s how Online Advertising works on the patients end….

• John fractured his foot at a soccer game
• He researches his injury online for more information and doctors that he can visit
• When John types in foot fracture, an ad shows up for a practice in his area
• John clicks on the ad and views the website and reads about their foot fracture treatment
• John decides that this is the practice he would like to be treated at and calls to make an appointment